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  • Writer's pictureDr. Cindy Kelly

Proven Strategies to Improve Healthcare Hiring




Recent data from the Bureau of Labor Statistics projects that healthcare occupations will grow 13% from 2021 to 2031, much faster than the average for all occupations, adding about 2 million new jobs. This growing demand, coupled with an aging workforce and increasing rates of burnout, makes attracting and securing top talent a paramount challenge for healthcare organizations.


Traditional recruitment methods are often insufficient in this competitive landscape. Posting job openings and hoping for the right candidates to apply is no longer a viable strategy. Instead, a more proactive, evidence-based approach is essential to identify, engage, and secure the best candidates.


Research highlights the importance of understanding the motivations and preferences of healthcare professionals. A 2023 study by McKinsey & Company found that career advancement opportunities, meaningful work, and competitive compensation are among the top factors influencing job choices for healthcare workers. Additionally, a survey by the American Nurses Association (ANA) revealed that nurses value flexible work arrangements, supportive work environments, and recognition for their contributions.

These insights can inform the development of targeted recruitment strategies. For instance, highlighting career advancement opportunities and showcasing the positive impact of the organization's work can appeal to healthcare professionals seeking meaningful careers. Offering competitive salaries and benefits packages, along with flexible work options, can also attract top talent in a tight labor market.



Beyond these general trends, it's crucial to tailor recruitment efforts to specific roles and demographics. For example, younger generations of healthcare professionals may be more responsive to digital recruitment channels and value opportunities for continuous learning and development.


The integration of technology plays a critical role in modern healthcare recruitment. While artificial intelligence (AI) can help identify the most promising candidates from a large pool of applicants, it should not be used solely for hiring solutions.  A combination of evidence-based, technology, and personal based hiring solutions should be combined. This is a way to integrate proven and fair methods of hiring.


I have spent over 30 years in the healthcare industry, including 16 years as a specialized search consultant and 14 years working in the hospital clinically. As an Industrial - Organizational Psychologist, my approach to healthcare recruitment is rooted in evidence-based strategies and a deep understanding of the industry landscape. I partner and collaborate with healthcare organizations to develop comprehensive recruitment plans that include:

  • Data-driven candidate sourcing: Identifying the most promising candidates through targeted outreach and leveraging technology to streamline the process.

  • Compelling employer branding: Crafting a strong employer value proposition that resonates with healthcare professionals and showcases the unique benefits of working for your organization.

  • Personalized engagement: Building relationships with candidates through personalized communication and tailored experiences.

  • Streamlined hiring processes: Implementing efficient and effective hiring processes that minimize time-to-hire and ensure a positive candidate experience.

By leveraging these evidence-based strategies, healthcare organizations can overcome the hiring challenges and attract the top talent needed to provide exceptional patient care. In a rapidly evolving healthcare landscape, a strategic and data-driven approach to recruitment is no longer a luxury, but a necessity.


If you are interested in learning more, please contact me for a complementary 15 min phone call. Phone 770-704-6701 or Email ckelly@gpscareers.com

Dr. Cindy Kelly

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